I am indebted for this week's blog to Max Reid, musician and wheelchair user, who is frankly rather fed up with the way people on wheels tend to be portrayed, and is doing something about it. We're not talking about individual examples of disablism here, rather, Max has gone back to basics and taken issue with the International Symbol of Access – this being the formal title of that little blue and white pictogram used internationally to symbolise people with disabilities, which was designed in 1968 by Susanne Koefed for Rehabilitation International.
I cannot improve on what Max himself has to say about this: "The pictogram comes in a number of versions, some looking more disabled than others. In most of them the torso is leaning backwards, as if the person is reliant on an escort to push the chair. In most, too, there appears to be an arm being held out, perhaps for: "Any spare change, Mister?". In any case, the chap would have some difficulty in accepting any cash, because he seems to have had his hand amputated. In some versions, his feet are missing, too.
There seems to be some difference of opinion as to whether he is better off with his head detached from from his body, or whether he has developed the early symptoms of scoliosis.
As a fairly active wheelchair user, I feel that none of these symbols describes me. In the forty years since the original design, enormous advances have been made in the treatment and rehabilitation of people with disabilities, and I think that a more dynamic pictogram is needed to reflect this."
Here on the right, is his version to meet that need. This chap looks as though he's about to go somewhere, to do something; and if he needs some help, he'll ask for it.
I don't use a wheelchair myself, and to be honest, I had not previously given great thought to the subliminal messages conveyed by the widely used access symbol. Now that I do, I have to agree that the person depicted is rather passive; someone who is perhaps waiting patiently for the rest of society to make way. Certainly not the dynamic individual that most people would prefer as a role model or archetype.
What do you think? Is it time to tweak an icon that is now rather past its sell-by date? How do you view Max's proposed alternative? It is being offered freely for anyone to use as it is, or to alter if they prefer. If you have different ideas, do feel free to share them here. Alternatively, perhaps you think that we should leave well alone; that a sign which has served us well for decades should be allowed to continue without interference? Whatever your opinion, I'd love to hear it!
Subscribe to:
Post Comments (Atom)




Love the idea of a more dynamic image for wheelchair users. About time!
ReplyDeleteBrilliant idea !
ReplyDeleteAs a supplier to the less abled community I often see the treat the disabled as a different subculture.
a case in point was when a third party spoke directly to the attendant carer and sais : Oh i wanted to talk to him about medical insurance. Is he OK" Can i talk to him?
To which the wheelchair occupant (having an IQ off the scale" Replied in terms essentially questioning the whereabouts of the representatives father. !
Too often the general public mistake a physical disability as signs of a mental deficiency.
and whilst the original image may not have intended too. It needs updating.
The Whole idea of a mobility product is to enable the less-abled person to regain their own independence. I believe the proposed image certainly goes someway in portraying the independent image.
It is also interesting to prove that you don't need to waste Thousands of pound s on a marketing company with focus groups. In order to come up with something that is suitable.
Why do they not pay and ask the group of people concerned what they want !
We use the "active" wheelchair user symbol on literature at work, and I much prefer it to the "static" wheelchair user.
ReplyDeleteThis is a very interesting topic as I have quite strong views on the way wheelchair users are depicted or referred to.
ReplyDeleteFor example I have enforced a strict company policy that no-one on my staff is ever to use the 'D' word. (disabled). For me it is an unnecessarily negative phrase. For us the glass is half full not half empty, its all about what people CAN do, not what they CAN'T do. And our fundamental aim with the Mountain Trike is just to provide a product that helps people do more and maximise their abilities.
As far as the symbol goes, I don't object massively to the current version and tend not to read too much into the fine detail of it as I recognise that the symbol must be fairly simple and easy to understand worldwide.
However I definitely agree that times change and that the symbol is in need of a 'refresh' to bring it up to date. The suggested symbol is a good move forward and could probably go even further by leaning the rider forwards more to make it look more dynamic.
Hi,
ReplyDeleteCouldn't agree more - the old symbol is very outdated....rather obviously seeing as it was designed so long ago now. I think it would be a fabulous idea to alter / modernise / re-design the symbol however there are issues around how universally recognisable these would be.....there are huge accessibility benefits to having a symbol that is universally acceptable. Who would design it / take it forward / promote it? Lots of questions but I think it's a fabulous idea and the image on here is great.......is it ok for us to use it on our site / how can we get a better format / copy?
Matthew
Max Reid has generously offered his new design without copyright, so that anyone can use it, and help project a more positive image for wheelchair users.
ReplyDelete@Matthew – I am sending you a larger version by e-mail!
I fully support the proposed new design as I feel it says "Get up and Go" I am often asked by people who find the need to use a wheelchair, "how will I cope" I always reply, "concentrate on what you can do and forget what you could do"
ReplyDeleteRoy
Central Beds Access Group
This is a great improvement on the old outdated symbol...so much more positive! Could you please send a high res copy and I will pass it to our marketing/management team for consideration in using on publications, around the building etc.
ReplyDeleteHello "anonymous" – I'll be very happy to let you have a high res copy of the new symbol, if you give me your contact details. I'm sure you don't want to post them here, so please e-mail me (editor @ independentliving.co.uk)
ReplyDeleteHI. i love it as an active electric wheelchair and plan to use it on a website i am currently building. please check out website within thje next month to see. Also any feed back would be great. accessiblehomeandaway.net
ReplyDeletecheers
lee
About time! it's great, well done Max.
ReplyDeleteIt is brilliant. As an active wheelchair user myself I think it is good to see the needs of people less abled rather than disabled brought into the 21st century. Well done.
ReplyDeleteThe 'new' disability sign looks like a lollipop in a wheelchair!!
ReplyDeleteI think the new desin idea is fantastic, I live in France where the old symbol is used. I would like to be able to use the new one to see what reaction I get. Thanks.
ReplyDeleteMaggie
Completely agree with Max Reid- The old symbol seems so outdated incomparison to the new one, which offers a much more positive outlook. However, I think that it's important to remember that the older symbol is recognised worldwide. Overall well dont to Max Reid! Great symbol, great impovement!
ReplyDeleteDear Max
ReplyDeleteI think your revised Access Symbol is fantastic.
Thirty three years ago my father had a stroke which left him completely paralysed down the right-hand side of his body. I remember the time when he had been through the major part of his occupational therapy and rehabilitation and he was due to move back into the world with his disability. Suggestions of wheelchairs were being put to him. He adamantly refused to have one. We went through all the options and still he was totally against the idea. We discovered later that it was the idea that him being in a wheelchair would make him totally reliant on others. Your description of the old Access Symbol depicts my father’s thoughts on wheelchairs. He didn’t want people to believe that because he had a disability he was incapable of having an active life.
It’s a quite a few years on from then and the motorised scooter has become widely available. My father has one – he 81 and is as active as ever up and down the high street paying bills, shopping going to his day centre. The picture of how my father is today came to my mind as soon as I saw your revised symbol.
Jocelyn
This is a refreshing change, even down to the new blue background.
ReplyDelete